In 2008, they introduced in the market the second important products line, Lite ‘n Go.
Lite ‘n Go represented a big challenge for Mindfilm: realizing a complete steadycam System wich works properly as a PRO system, but a cheap price and completely made in Italy.
Presented at Photoshow 2009 in Milan Lite ‘n Go registered immediately a big success, due to the huge number of indipendent videomakers who wanted an instrument that allows them to diversify their own productions offer. Almost 150 units were sold in Italy and across Europe (mainly in Germany, Spain, United Kingdom, Switzerland, Austria, Hungary, Serbia).
In 2010, during the Cinec Exhibition in Munich, Mindfilm introduced the brand new Pro series. This top High End steadycam’s product line answered finally also to the needs of pro operators who wanted a top steadycam without spending much than 19.000 €.
Also, during this exhibition and the others wich had followed then, Mindfilm came out with a brand new line of Shoulder Mount rig, dedicated basically to the HDSLR camcorder (Such as Canon Eos 5D / 7D).
In 2011 at IBC Exhibition in Amsterdam, Fabrizio and Riccardo presented Lite n’ Go 2.0. They would like just to refresh lite ‘n go products line, but instead was a revolution. New sleds, stronger arms and vests.
With the same Product’s Phylosopy, Mindfilm is offering to wheter the indipendent filmaker or big production companies, Steadycam systems that work properly, high quality made in Italy of the materials used, and above all, one of the most efficient customer care service.
The production Workflow
Along these years, Mindfilm has consolidated a strong and efficient operative manufacturing’s workflow.
This process is mainly absorbed by CNC Milling and turning machining: in fact the 95% of the items wich compose the system are in Ergal, Avional (strongest aluminium alloies) or in Inox steel.
The Ideas are turned into a project directly by Mindfilm, with its own designers and mechanical engineers. After projecting, all the blueprints are consigned to the main supplier wich is an important CNC High precision Mechanical production company based in Italy. The prototyping process starts. The prototypes are tested and eventually modified until the definitive product is defined. Then the industrial production process can start.
16 High quality Companies, all based in Italy, are involved as suppliers in this production process.They all work as a unique and efficient team.
Easysteady is a brand owned by Mindfilm snc, a leading company wich produces Camera stabilizing systems (steadycam), Shoulder mount, Camera grip
The company was founded in October 2008, after a a long period of cooperation between the two main Partner’s Companies: Mindesign and Filmer. In fact Fabrizio Minuz, owner of Mindesign Company, had started to work with Filmer, the Riccardo Filippini’s company, since 2003. After 5 year, they decided to merge thier own company creating Mindfilm.
Since 2005 they had decided to study, to project and to realize an innovative Camera Stabilizing system for professional Camcorders (called technically Steadycam), with the name of “Easysteady”.
In 2007 after 2 year of hard prototyping Fabrizio and Riccardo produced their own first Steadycam called Pro series (http://www.youtube.com/watch?v=mJb3YlNKESs) and started immediately to sell five unit in Italy.